Simple Strategies

Username: Password:

for business success


Shuman Concepts provides the most comprehensive business fundamentals.

Martial Arts school owners are faced with daily challenges that drain time and energy. From planning, to staff management, it can be a struggle to make it through each day. The problem is, many school owners are also the chief instructor. By the time classes begin in the afternoon, some find it hard to teach enthusiastic classes. At Shuman Concepts, we understand these challenges and we can help.


Struggling to keep your staff trained on new business methods?

Spending too much time trying to figure out your next big marketing idea?

Frustrated when you are trying to draft letters and can’t figure out the right words to say?

In need of some simple “step-by-step” strategies that can save you time and help you earn more income?


Shuman Concepts is the company for you!

Shuman Concepts is a research and development firm combined with first-class consulting. Lead by internationally acclaimed consultant and martial arts school owner, Melody Shuman, our team of experts study methods and trends that improve the overall operations of Martial Arts schools. As a member, you’ll gain a team of experts that take the guessing work out of your hands. We deliver successful strategies to you that are easy to understand and simple to apply. We guarantee that your Martial Arts business will enter a whole new level of professionalism. 


Click here to discover all of benefits you’ll gain as a Shuman Concepts member.


Why Shuman Concepts?

We understand that no matter how smart or how hard-working one can be, there is still a lot of work that needs to be done and sometimes one person cannot get it all accomplished. That is where Shuman Concepts comes in.

We have a team of experts that:


  • Research the best methods for success.
  • Transfer the research into workable information for you.
  • Assist you with any questions that you have. 


Click here to meet our team of experts.


It is that simple.

Imagine going into your school each day knowing that you have access to a wealth of tools that will make your business operate at a professional level. With just a few clicks of your computer, you’ll have unlimited access to over 100 reports that solve problems, answer questions, and fill in the gaps. Also imagine how comforting it would be to pick up the phone (or send an email) and ask for advice with your daily challenges.


How do we do it?

Our firm is equipped with an online resource library that delivers information in a convenient method. As a member, you’ll gain 24 hours of unlimited access to our comprehensive Resource Library, which contains over 100 postings to service all of your needs. The material contained within our reports will help take the “guessing work” out of your daily routine. We provide you with practical, yet effective strategies and solutions to help your business soar. You’ll also gain consulting privileges from Shuman Concept co-founder, Melody Shuman, via phone and email.


Click here to learn how to make your Shuman Concepts membership work.


We guarantee our work!


At Shuman Concepts our success record speaks for itself. We strongly believe in delivering the best, most innovative and professionally formulated material possible. If you want a credited, professional team to provide you with tools that will make your job easier, then Shuman Concepts is the company for you. We prove that by offering you this exclusive, no-risk guarantee:

If for any reason you feel that our material does not measure up to your professional standards, or if you are not completely satisfied with our services, we will refund 100% of your first month’s membership fee. NO QUESTIONS ASKED!


How much would YOU pay to reduce your daily stress and improve your schools overall professionalism?

Can you really put a price on living your dream? As a Martial Arts school owner, it is hard to imagine doing anything else, right? Martial Artists have a unique opportunity to improve people’s lives and at the same time spread traditions that have existed for many years. In fact, many Martial Artists contest that their role as a school owner is not a job, but a way of life. Many can’t dream of a better job!

Shuman Concepts wants every Martial Arts school owner to feel like their role is a way of life and not a stressful, painstaking job. In fact, our company was established by Melody Shuman, an active Martial Arts school owner that has “been there” and “done that” in many facets of the Martial Arts business. That is why our company was established, and that is why we offer the services that will help you live your dream for less than $2 per day.


Click here to join Shuman Concepts for only $59.95 per month.


Keep reading to discover what $59.95 per month gains for you…

Our Expertise

By combining the experience as an active Martial Arts school owner, along with knowledge acquired through extensive research and developments, Melody Shuman is in a unique position to offer advice and exchange ideas to those who want to take their business further. With the expert assistance from a young and talented staff, Melody delivers real and practical information that works. Your daily routine becomes easier to manage.

We can advise you and help you out on a number of business matters from management to marketing. Our capabilities include the following:


  • Solutions to your everyday challenges with pre-drafted letters, booklets, and checklists.
  • Strategies to help you improve your productivity with step-by-step projects and staff training tools.
  • Innovations that will help your business stand out above the rest.


As a member, our company is pleased to provide you with the following:


  1. A comprehensive online Resource Library with over 100 postings, available to you 24 hours a day.
  2. A cutting-edge Marketing Gallery with loads of marketing tools that are customized with your school’s information at no additional cost to you.
  3. Professional support from Melody Shuman via phone and email.
  4. Networking through our members’ forums.
  5. Comprehensive products and manuals with exclusive member discounts.
  6. Resourceful seminars and certifications.


Meet Our Team

Melody Shuman

Melody ShumanMelody Shuman has over 20 years of experience in the Martial Arts. Melody earned her black belt in 1988 in New Orleans, and since then has achieved many accomplishments in her Martial Arts journey. She began working as a program director and instructor in Orlando, Florida at the age of 19. From there, Melody co-owned and operated 4 schools in south Florida for 6 years. During that time, she won the title of world champion and was a coach to one of the best competition teams in her organization with a combined total of 37 world champion titles amongst the entire team!

Melody also dedicated a lot of her time researching and developing some of the best method’s for teaching children. In 2000, Melody presented her first innovative program, the Little Ninjas (now referred to as Future Kidz), to the Martial Arts industry and today that program is operating in over 2,000 schools in 9 countries. This program opened up many doors for Melody and launched a new destination in her Martial Arts career, including a series of age-specific Martial Arts curriculums: The Future Kidz Prep Course (ages 3 & 4), The Future Kidz (ages 5 & 6), The Karate Kidz Zone Prep Course (ages 7 to 9), and The Karate Kidz Zone (ages 10 to 14).

Melody’s extensive consulting background includes a huge seminar demand, specifically her Children’s Martial Arts Instructor Certification Course, in which she has already certified hundreds of instructors worldwide. Melody also co-founded two internet consulting companies: Shuman Concepts, a Martial Arts consulting firm, and Concepts for Kidz, a children’s Martial Arts resource company. Both companies service hundreds of Martial Arts schools across 16 countries worldwide.

Melody resides in St. Petersburg Florida where she co-owns and operates On the Mat Martial Arts. Melody acts as the Chief Instructor and teaches daily. Melody also incorporates innovative ideas and concepts within the school which she utilizes as the platform for her resources in Shuman Concepts and Concepts for Kidz.

Melody plans to be a lifelong student on child development and psychology. Melody’s future goals include writing books for both children and adults. She also has plans to work outside of the Martial Arts industry with teachers and coach in other sports. 


Jill Johnson

Jill JohnsonJill Johnson is the President and co-founder of Shuman Concepts, Inc. and the Director of Operations and co-founder of On the Mat Martial Arts. Jill’s background includes business management and development in several business ventures, which she utilizes in her current roles within the Martial Arts industry. Jill works extensively with Martial Arts schools worldwide to provide them with consulting and support associated with business innovations and strategies. Jill also oversees the administrative end of On the Mat Martial Arts including student management and marketing.

Beyond her extensive business efforts within the Martial Arts industry, Jill is an avid supporter of charities, specifically with the WSPCA and Susan G. Komen Foundation. Jill also spearheads all of the On the Mat Martial Arts community involvement campaigns including an annual food drive for the Humane Society, annual toy drive for the Pinellas County school system, annual food drive for Pinellas County Food Bank, and annual toy drive for All Children’s Hospital. Jill is also a dedicated student in the kickboxing program at On the Mat Martial Arts.

Bryan Hudson

Bryan HudsonOriginally from the Chicago area....Bryan Hudson studied Advertising Design at the International Academy of Design in Chicago before moving to Tampa to finish his degree and obtain an additional Associates degree in Graphic Design from the International Academy of Design & Technology. He has over 13 years of experience in the design field and was "Senior Designer" for the National Association of Professional Martial Artists (NAPMA) for 6 years.

Bryan’s recent work includes the logo design of Shuman Concepts Karate Kidz Zone program; Website design of Shuman Concepts; and print design on various marketing tools used at the Shuman Concepts executive school, On the Mat Martial Arts.

Bryan was acquired by Shuman Concepts for his cutting-edge design skills and professionalism. He is currently the Creative Director for all Shuman Concepts material, staff photographer and customizes all Shuman Concepts marketing tools for its global members. You can hire Bryan for additional services through his company, Fishbone Creative, by contacting him at


Theresa Carpenter

Theresa CarpenterTheresa has been part of the OTM staff for over 4 years and is also one of the first black belt graduates at On the Mat Martial Arts.

Theresa brings over 12 years of experience working with children and has been instrumental in Shuman Concepts' research and development of the age-specific programs. She has researched many of our programs and applies these techniques in the classes that she assists with everyday.

Introducing your Shuman Concepts Membership Benefits:


The Shuman Concepts RESOURCE LIBRARY

The most dominant feature of the Shuman Concepts membership is the online Resource Library. There are currently over 100-step-by-step reports that are available to you 24 hours a day. The Resource Library is enhanced monthly with new entries, marketing tool, tips of the month, archive highlights, and more!

Here’s what’s included in our Resource Library:


1.) Innovative reports

We make your job easier by doing the research and development for you on the latest ideas and innovations that will help your school succeed. These reports are great tools for you and your staff. As you log into the member’s section, all you have to do is type a topic in the search bar and all of our reports with your topic will appear. Can’t find any reports with your topic? Call us, or email us and we will create a comprehensive report for you!

Below is brief list of the 100 step-by-step reports that are already included in our resource library:


Step-by-step projects…

  • How to run a birthday party
  • How to run an open house
  • How to host a field day
  • How to host a kick-a-thon
  • And more!

School owner reports…

  • The four key staff positions
  • How to run a staff meeting
  • Employee evaluations
  • How to keep track of school statistics
  • And more!

Staff training material…

  • Teaching tips
  • Networking tips
  • Phone tips
  • Sales and enrollment tips
  • And more!

Classrooms activities…

  • How to create class planners
  • Fun classroom drills
  • Sample warm-up routines
  • Dynamic kicking drills
  • And more!

Forms, letters, and documents…

  • School checklists
  • Letters to use for the school systems
  • Letters to use for your existing students
  • Letters to use for marketing
  • New student packets
  • Employee manuals
  • And more!


2.) Marketing Gallery

Our Marketing Gallery is full of high-quality marketing materials that will increase your school’s image. Our material is dynamic and on the cutting-edge of professional design and appeal. You can order print-ready marketing pieces from our gallery that are customized for your school at NO additional cost!* Each month we’ll add an additional marketing piece that has been applied and proven effective in our current Shuman Concepts executive schools.


*Comprehensive text and picture changes are available at an additional fee.


Below is just a brief list of what’s already included in our Marketing Gallery:


Advertising tools…

  • Door hangars
  • Flyers
  • Direct mail samples
  • School brochures

Referral tools…

  • Birthday party invitations
  • Lead cards
  • Fun week tickets
  • VIP cards

Customer service tools…

  • Happy Birthday cards
  • Good job cards
  • We miss you cards
  • Thank you cards
  • Get well cards


3.) Monthly Martial Arts Messenger newsletter

The Martial Arts Messenger is a student newsletter publication available for download on a monthly basis, compliments of Shuman Concepts preferred billing company, Member Solutions. This eye-catching, customizable newsletter provides you with a fast and easy method to create a professional monthly newsletter for your students. The newsletter is available in several formats for your convenience.


4.) Media clips

We have a variety of media clips that provide you with educational visuals of how we run activities at our school. The media clips are a great tool to use when training your staff. They are also fun and entertaining to watch!

Below are just a few examples of what’s included in our media gallery:


  • Sample classroom activities
  • Dynamic kicking drills
  • Sample self-defense lessons
  • The “Yes I Can” school speech
  • And more!


Additional Benefits

We are not only one of the world’s largest Martial Arts Resource Libraries, we are a full-service consulting company. In addition to 24 hour access to the Shuman Concepts member’s section, we also provide the following benefits:


Expert Consultations

We are here to answer your questions and give professional advice on all of your business needs. No question is too small for us answer. All requests are attended to with the utmost professional thought and consideration. We are ready and willing to make your job easier so that you can enjoy your Martial Arts way of life.

Take a look at how our team can help you:


1.) Phone consultations

Have questions? You can call us anytime during the office hours of 10 a.m. and 7 p.m. (EST) Monday – Friday and we’ll answer your questions. You can also schedule a 30-minute consultation with Melody Shuman if you’d like a specific time slot to comprehensively review your questions.*

Call toll free: 866-202-9560/ International calls: (727)548-5426

*Limit is one 30-minute consultation per month.


2.) Email consultations

Work better through email? You can email your questions to our consulting team, or email Shuman Concepts CEO, Melody Shuman, directly with your questions. This is an unlimited service available to all active Shuman Concepts members.

Company email:
Direct email access to Melody Shuman:


3.) Graphics design work

We have one of the most talented graphic designers with extensive Martial Arts design experience. With over 6 years of experience as NAPMA’S “Senior Designer”, Bryan Hudson’s services are available to Shuman Concepts members at an exclusive rate. You can get cutting-edge designs from logos to Websites at the best rates available.

Contact Bryan Hudson:


4.) Shuman Concepts forums section

As a member, you can log onto our web site and post a question on our message board. You’ll receive a response from our consultants and other members who choose to participate in answering your question. This way, you’ll not only get our solutions, but other solutions from instructors all over the world. As our membership grows, more people will participate. Best of all, every question that is asked on our message board is archived in our files, so that you may go back and reread all of the questions and answers from weeks, months, and years ago.

To get step-by-step instructions on how to log onto the message board and how to use it, contact us at 1-866-202-9560.


Two more reasons to join Shuman Concepts today:


FREE admission to our annual company event in St. Pete Beach, Florida

Each fall Shuman Concepts hosts an exciting company event, known as, ESCAPE, complete with seminars, networking and fun! A room block is reserved as an option for all members at a local resort on St. Pete beach. The seminar portion of ESCAPE is held at, On the Mat Martial Arts, Shuman Concepts headquarters for all research and developments. This is a great opportunity to meet the entire Shuman Concepts staff as well as other Shuman Concepts clients. ESCAPE is a must attend event for education, networking, and fun in the sun! Check our homepage for the dates and details.


Discounts on products and seminars

We offer a variety of curriculum, manuals, and seminars. As a Shuman Concepts member, you will receive exclusive Shuman Concepts discounts. Each month, we extend even further discounts on select products and seminars. All specials are announced through a monthly email ad. Please keep an eye out for these specials in your inbox!




Here’s how your Shuman Concepts membership works:


  1. To join Shuman Concepts for only $59.95 per month, click the registration link and enter your information on our secure network. Make sure you have your billing information ready so that you can gain immediate access to your membership.
  2. When you register, you’ll select a log-in and pass code which gives you access to our online Resource Library.
  3. Upon completion of your registration, log on using your new log-in and pass code. You’ll enter the Shuman Concepts Resource Library.  
  4. Within the Resource Library, you’ll see that the most recent postings are visible with a brief summary about the contents of the report. You can click the report to continue reading the material.
  5. As the reports are archived, you can search the postings by category or key words. The categories include:
    • Marketing Gallery
    • Classroom activities
    • Managers toolbox
    • Newsletters
    • School owners material
    • Staff training material
    • Step-by-step projects
    • Video gallery
  6. To search by key words, all you need to do is type a word in the search bar. Every posting that contains your word will appear with a brief summary about the contents of the report. Click the report to continue reading the material.
  7. To customize a marketing tool from the Marketing Gallery, all you’ll need to do is send your school logo and contact information to: Logos must be at least 4 inches tall at 200 dpi or higher. We can accept JPG, TIF, EPS and PDF. Web ready logos from the net will not work. (Please specify the marketing tool you want customized). You’ll receive your customized marketing tool in a print-ready PDF format within 3 to 5 business days. We even have a preferred online printer that offers great rates and a turn-around time of 48 hours on most projects.
  8. If you cannot find the information that you are looking for, or would like to request additional information, make a request by sending us an email. Simply provide us with your topic along with a brief description of what you are looking for and email it to:
  9. For further consulting you can email us or call us. Our office hours are from 10 am to 7 pm (EST) Monday thru Friday. Our knowledgeable staff is friendly and eager to assist you in any way possible. You can email our staff at, or Melody Shuman at:
  10. Want to meet our staff in person? Shuman Concepts hosts and annual event each year in beautiful St. Pete Beach, Florida. This weekend event is jammed-packed with networking, synergy, and fun. Best part is the event is always FREE to Shuman Concept members!
  11. Want hands-on training? You can hire Melody Shuman to come to your school and train you and your staff on a variety of topics including; marketing, staff development, instruction, and more.
  12. Want to visit our Shuman Concepts school? On the Mat Martial Arts opened in March 2005, with the goal to consistently research and develop ideas for you. We test all of our ideas at the school to ensure that they work. We have an open-door policy for our members so you can see our ideas first-hand when you visit our school.

Join now for only $59.95 per month and start working smarter, not harder!


For less than $2 per day, we can help make your life easier and more prosperous. Joining Shuman Concepts will be one of the best decisions you make for yourself. Once you take a look at our resources, you’ll wonder why you waited so long to join!